Just last month my partner and I made over $6,000 with the push of a button.
A week later we made over $2,000 by selling a lower priced item to the same people. And both times all it took was the push of a button to let our tribe know that we’ve got new products available for sale and that they can buy them if they wanted to. There were no sales pages, we barely hyped up our products, we don’t have a team of people working for us, we’re both introverts... and on the second occasion... we only mentioned it to our tribe... once.
The best part?
We spent absolutely no money in getting them to buy.
We simply pushed a button.
And then we made some money.
Just like that.
Just like magic.
What’s more, we can repeat this process anytime we want.
In fact, we do it regularly.
All with the push of a button.
And this, I believe… is the holy grail of doing business online.
To have a group of awesome people (that you care about & love deeply) patiently waiting to hear from you and eager to buy your products over and over again.
Here’s how we did it, and more importantly - how you can do it too.
Going From Nothing to Something
The truth is that most people approach doing business online like this.
A - They come up with a product to sell.
B - They buy a ton of that product from China.
C - They spend thousands of dollars setting up a site to sell it on.
D - They tell all of their friends on Facebook to buy their product.
E - Crickets.
And then they give up and say that entrepreneurship is hard.
Technically speaking there is nothing wrong with this strategy, and it can work well if you have a lot of money to spend on marketing and paid advertising...
But for most people, like you and I - that’s just not the case.
In today’s new world where social media is king and people want to be able to not only relate to your brand but to also know, like and trust you before they ever even consider a financial transaction… you need to do things very differently.
And below I’ve identified a simple four-step formula you can follow that would allow you to do this. But before I get there, it’s important that I share with you a simple story to give you a better idea of why this formula works so well.
Content Marketing Done Right
In the early 1950s a group of marketing researchers at Procter & Gamble decided to test a brand new marketing concept when it came to selling their products.
And the way they did this was very simple (although very expensive).
By becoming both the media producers as well as the advertisers, they realised that they could have way more control and influence over their target market.
What this means is that instead of just putting on TV commercials and hoping people would buy their products - they actually built a content empire by producing world-renowned television series their target market would love.
And by creating soap-operas their target audience absolutely adored and obsessed over, they were able to insert their products (via product placement) in a very casual and non-sleazy way that didn’t come across as marketing at all.
With millions upon millions of viewers on a weekly basis, you can understand just how powerful and vital this strategy was to their core business of selling products.
The equivalent to this is in today’s world is how superstar Youtuber Michelle Phan makes videos about makeup and then makes tens of millions of dollars a year selling her own brand of makeup to the girls around the world who watch her stuff.
The reason why this works so well is because:
A- She makes make-up videos, so naturally her viewers love make-up.
B - Her audience already knows and likes her... so why would they buy elsewhere?
Back in the day you needed millions of dollars to pull this off, but in today’s world where we are all given the same tools and platforms to produce relevant and timely content to the people who matter most to our business… anyone can do it.
Cameras are cheap and Youtube is free, so there really are no excuses.
If you want to sell sports shoes to middle-aged women who want to live a more healthy and natural lifestyle, then you should be creating awesome video content showing them everything they need to know to achieve their goals.
With a big enough audience, selling them your shoes would be a cinch.
Because they would already know, like and trust you.
Want to sell iPhone lenses and camera gear?
Create a photography blog and teach your audience everything they need to know about capturing the highest quality shots, editing their photos with pristine precision and all of the technical abilities that might enhance their images.
And then you can let them know that certain photographs were shot with a specific lens that they can choose to buy from your online store if they want to.
With a big enough audience you could make a good living doing this.
Here’s what you need to know.
Things have changed.
In the past three years alone we’ve seen multi-billion dollar companies crumble to the ground and regular people like you and I finally have all of the same tools and equipment as the world’s biggest companies and corporations.
There are no more gatekeepers and only the best out there will rise to the top.
And more importantly, the thing that has got me most excited to be living in this wonderful day and age... there has never been a better time to get started.
The Simple Four-Step Formula
So now that I’ve gotten that out of the way and given you a better understanding behind why the four-step formula works so well… let’s get started.
Step One - You Need Find A Hot Market
Doing business (online or offline) is actually very simple.
All you need to do is sell people something they want.
So why do we complicate things?
Why do we try to reinvent the wheel and create all new product-lines that have never before been tested and that people simply just won’t need in their lives?
When I first started out I used to come up with all of these crazy ideas of things I would sell… they sounded cool on paper - but truth be told, weren’t necessary.
It’s not until my partner and I decided to sell products that people actually use and buy on a regular basis that we started to make money and build a real business.
And as simple as this might sound, the truth is that it is often overlooked.
It’s way too easy to be influenced into wanting to create the next Facebook or Angry Birds app, but the chances of hitting a home run are few to none.
Surely it can happen, but most of us just don’t have the time, money, knowledge or advanced technical capability to develop and create such a sophisticated product.
But if you’re a true creative entrepreneur that wants to make a damn good living doing your art, serving the people that matter most to you and your business - then it’s best to keep things simple and start out with a thing you know people want…
As well as something that they already use on a daily basis.
And with this being the case, the only question that might arise is this:
"Ok, I get it. I need to sell something people actually want. I can understand that. But there are already a million people doing that. There's just way too much competition. Why would they buy from me?".
This is where step two comes into play.
Step Two - The Relatability Factor
So now that you understand the importance of finding the right product to sell, i’ll teach you a simple strategy I’ve used that’ll help you to design your business in a way that pretty much eliminates the competition in your field or industry.
In any mass-market industry you usually have a few dominant key players.
If you were to sell sports shoes, then your competition would be Nike and Adidas.
On a mass-market level there’s no way you could compete with those guys.
They’re just way too powerful.
But the good news is that we already know that this is a great market for you to be in because everybody needs and buys sports shoes + the concept already works.
Here’s where you need to do things a little differently.
Almost everyone who is selling sports shoes out there is selling them to the same crowd (everyone). What you need to do is to sell your shoes to the right crowd.
These are the type of people who are interested in sports shoes but just aren’t interested in the products out there because they aren’t able to relate or identify with the brands selling these products in any size, shape or form.
I could never imagine myself buying sports shoes from an Adidas store because it’s just not me. But… and please pay attention here because it’s really important…
If there was a brand that sold sports shoes catered towards the type of person that I am (a 26 year old creative entrepreneur who likes to read and spend a lot of time alone)... in other words, everything they stood for - all of their marketing and messaging was designed and catered towards the type of person that I am…
Then I'd probably buy it.
People love authentic brands created by authentic people who believe in the same things as them - and as much as you’ll end up focusing on a tinier percentage of the population, focusing on the right people is what will differentiate you.
Plus, there are at least a million people just like the person I described above out there, and as a solo entrepreneur you’ll be able to make more than enough money to make a great living with just a handful of them as your regular customers.
Another example is that if you were a web designer looking for work.
Hundreds of thousands of people are looking for web designers to work for them every single day, so this is definitely a proven market… but as I mentioned above… most web designers out there simply try to target everyone as their customers.
What if you set up a company that made websites only for Yoga practices instead?
Wouldn’t that immediately destroy the competition and make every Yoga practice want to work with you instead of the random web designer who’ll take any client?
Best of all, once you’ve become known as ‘the guy who designs websites for Yoga practices’... you’ll be the talk of the town when it comes to making websites for this particular niche… and word of mouth is the world’s most powerful marketing.
Do you see how big of a difference targeting the right people makes?
What’s more, being able to cater to them in a way that is congruent with your values and who you are as a person means that you can just be authentic.
And in the online space, being unique and authentic is absolutely key.
This is why I love the relatability factor method so much.
It just allows you to be the person you really are and serve others just like you (which means less crappy customers), a thing the world is unfortunately lacking.
Step Three - Epic Content That Matters
So far we’ve discussed the importance of finding the right product to sell (a thing people already use and need) as well as how vital it is to target the right crowd.
… not just anyone (which is the biggest mistake most entrepreneurs make).
But how will you let these people know about your awesome business?
The answer is epic content that matters most to the people you are out to serve.
Here’s the thing.
When I was making films for a living in early 2011, the only way I would ‘market’ myself was by making awesome videos for the people I wanted to associate with.
That’s all I did.
Most of them flunked and barely got more than a few hundred views.
But a couple of them went semi-viral and I ended up getting a ton of phone calls from people who need videos for their businesses and websites, etc…
In fact, I still get contacted about my video work to this day!
And in keeping with my example of the web designer who targets Yoga practices... a great idea would be to create a blog that teaches your people the best practices and strategies they need to use to improve their websites and get more business.
Every Yoga practice has a website and almost all of them want more business (and clients to book via their website)… so if you can legitimately show them how to do this through your awesome blog... then there’s no doubt in my mind that you’ll get a ton of Yoga practices reading your stuff and following along as you teach.
And the next time they need a website you’ll be the first person they think of.
Heck, even if they don’t need a new site - if you can deliver on your promise of helping them get more business - they’d abandon their current solution altogether.
But you see... the key here is to really, truly create epic content that is useful.
The internet is grand and there is a lot of content out there, so you really need to rise above what everyone else is doing and create remarkable work that is both actionable and useful - do this and you’ll be on the right path to business success.
And then once you’ve created this content, you can simply email your favourite Yoga practices and let them know you’ve got a blog that can help them… syndicate your content on places like Medium / LinkedIn, ask other online Yoga communities to feature your article on their blog… and on and on and on...
The more you expose your incredible work to the community of people you are out to serve, the higher the chance you’ll get more people following what you do.
And last but not least...
It should be noted that great content comes in all forms, shapes and sizes. Just because I enjoy writing, it doesn’t mean that you need to create a blog too.
If you prefer making videos, then you should do that.
If you’re more comfortable talking, then you should set up a podcast.
There really is no limit to what you can do… as long as you can find the format that comes most natural to you + allows you to start creating the best content out there…. and is also relevant and useful to your potential customers...
… then you’ll be off to a great start.
Step Four - Email Marketing Is Gold
Remember how I mentioned we made $6,000 with the click of a button?
And then another $2,000 a week later?
Well, the way we did that is with email marketing.
First, we created a product that we knew people need and use daily.
Second, we found a specific group of people that we wanted to associate with.
Third, we started to create some of the best content out there via all sorts of different platforms such as Facebook, Instagram, Youtube, blogging, etc…
And finally, we started selling our products exclusively via email marketing.
And let me tell you, email marketing really is the best way to make making.
It’s really easy to get a group of people to like your Facebook page or follow you on Instagram… but getting them to give you their email is a very difficult affair.
Most people don’t want to be distracted via email unless it’s something they really want and look forward to, so immediately we can understand that the people who are on your email list are those that really really like what you do.
And generally those people are the ones who will buy your stuff the most.
As an example, my partner and I decided that if we no longer had any particular product in stock … then we’d simply let our customers know that they can sign up to our email list to be notified when we launch the product again.
So the next time it’s available we’ll just email them and they could buy it.
The chances of them re-visiting our website to see if the product is back in stock is very rare, so whenever you can - try and get people to sign up to your email list!
Next, email is a great place to launch your products and let your customers know that you’ve got new things to sell simply because there are no distractions.
If you’re on Facebook, then there’s already a million things happening on the newsfeed - so naturally your Facebook followers won’t be as committed to reading your sales pitch or checking out your product as there’s too much going on.
But if you can get your customer to open your email, then it’s just the two of them.
If they like your product or whatever it is you are selling, then they’d check it out.
We’ve done a lot of testing when it comes to the difference between email marketing and trying to sell on Social Media and the difference is phenomenal.
Social media is great for creating epic content that gets noticed and exposes your brand to more people - but it’s not a good platform when it comes to sales.
Which is why it is vital that you start building an email list right this second if you’ve ever considered the idea of being able to make a living doing your art!
And just like the idea of creating epic content, you need to use your email list to provide as much value as you can and then to occasionally sell something.
It’s All About The Hustle
That’s about it.
That’s how we did it.
A - Find a product that people already need and use.
B - Target a specific group of people that can relate to your brand.
C - Create epic content that is useful to your chosen group of people.
D - Build an email list, provide value and then sell.
And as much as this might sound simple on paper, there is a lot of work involved in getting every set up. It took my partner and I two years of hard work and intense dedication before we were able to make $8,000 with ‘the push of a button’.
Two years of hard work and I already had a lot of experience in this field.
And on most days it takes at least five hours to write one article.
That’s just one article that might not even get read.
Not to mention all of the other things we do on a daily basis.
Simply put, it’s a lot of work.
Your success will not happen overnight.
You need to earn the right to make a living doing the work you love to do.
Nothing worth having ever comes easy.
But it is possible.
It is within reach.
And that is the most important thing you need to know.